Saturday, August 22, 2020

What Everyone Ought To Know About Web Content Optimization?

In the online market, having the best contents to present to your audience is not enough to excel successfully in the overall content marketing process. The key behind why sites appear in top search results is not actually the quality or beauty of the contents but the way they handle and optimize their behavior. To be more specific, three key content types can drive your site to a better rank. These can be text, images, and videos.

The truth behind the backdoor of every website is that no matter how compelling and interesting your contents are, it won’t make any sense if it can’t be seen by the audience. This is where content optimization enters as a much complicated yet efficient step to generate traffic on your site successfully.

By using content optimization, you are actually providing necessary data that are collated so that search engines can detect your content and determine it stands out among other several co- existing sites populated in the search results. Search engines use these collated data from your site to display relevant keyword phrases or terms. Since search results return varying formats such as text, images, videos, you should tailor your content types and optimize each in such a way that optimization is maintained throughout.

Listed below are some useful tips in optimizing each of the following key content types- text, images, and videos.

Optimizing Text

One of the most crucial steps in web content optimization is optimizing all written texts because in the first place, search inputs come in text formats returning matched keywords to your potential visitors (using the search engine’s algorithm nobody knows). On top of this, it is very important to include all information of your site in the landing/ home pages.

For title tags, most sites often take its importance for granted not knowing that they are actually essential elements for web optimization. You should put something inside the <title></title> tag in HTML code so users can easily determine which page are they in just by looking at the title bar.

For meta descriptions, these are key pieces of information presented to your audience after the search engine displays the descriptor text from your site. Successful meta descriptions display a snippet on the content of your site essential for your visitors to know whether it is relevant or not. Concisely use relevant keywords and avoid metas such as “This is our home page”. You should also keep it between 150 and 160 characters per description as exceeding length will be omitted.
For URLs, maintain keywords that have descriptive value on your content. The URL structure should be optimized with straightforward and meaningful keywords describing your content. You can also incorporate long relevant keywords so search results can find your contents easier.

Optimizing Images

Since most users often search for visual contents such as images, all media and graphic contents of your site should be optimized as well. Image contents can also appear in Web search results if you’re hitting the correct keyword relevant to the search phrase. Furthermore, your image contents can also appear in top search results even if you don’t have the relevant text contents – the image itself helps!
In order to optimize image contents, concisely incorporate relevant keywords to your meta tags such that it creates a contextual meaning for your visitors. These metas include source (file name and location), and title tags. Read more about image optimization here.

Optimizing Videos

Since creating video contents is somewhat mainstream and easy for marketers to incorporate in their site, you should take note how interesting and compelling your videos are to the visitors. Keep in mind that you have other huge competitors online. After reviewing video content’s quality, create a branded channel for your business in huge video streaming sites such as Youtube and Vimeo. This will leverage other contents of your site and make a buzz in the online market. Video titles and descriptions should possess an appealing and dynamic tone clearly portraying the video contents.

The AUTHOR is a Website Content Writer and Contributing Writer to Essay Jedi. His years of experience in writing made him an expert in this field of work.